Privacy Policy


Information gathered on this site is not sold or otherwise shared with any third parties. Information is for VitalSmarts use only.

Detailed Privacy Policy

VitalSmarts, LC (“VitalSmarts”) has created this privacy policy (“the Policy”) in order to demonstrate our firm commitment to privacy. In particular, the Policy sets forth our information gathering and dissemination practices with respect to this web site (“the Site”). The Policy applies only to data collected on-line.

  1. This Site collects personal information such as name, company, address, phone numbers, fax numbers, and e-mail addresses (“Personally Identifiable Information”) from visitors who voluntarily submit a feedback/inquiry form, send electronic mail to VitalSmarts, register for events, subscribe to newsletters, submit resumes through the Site, or otherwise voluntarily submit such information to VitalSmarts through or because of the Site. Personally Identifiable Information collected through this Site is saved in a VitalSmarts contact database where it may be combined with pre-existing contact information in the database.
  2. VitalSmarts does not collect Personally Identifiable Information about visitors except when specifically and knowingly provided by such individuals.
  3. Personally Identifiable Information may be used by VitalSmarts to contact you regarding specific VitalSmarts programs, products, and services.
  4. Personally Identifiable Information may also be used by VitalSmarts to send you surveys regarding current services or potential new services that may be offered, as well as to send you newsletters, event notices and announcements, and promotional materials regarding specific VitalSmarts programs, products, and services. If you no longer wish to receive such messages from VitalSmarts, please send an e-mail to and type “Remove” or send a letter to the same effect to Web Site Administrator, VitalSmarts, Inc., 282 West River Bend Lane, Suite 100, Provo, UT 84604. Along these lines, please note that VitalSmarts has a company policy in place to ensure compliance with CAN-SPAM legislation.
  5. VitalSmarts takes commercially appropriate measures to safeguard the Personally Identifiable Information that you share with us. As such, we use a variety of security technologies and procedures to help protect your Personally Identifiable Information from unauthorized access, use, or disclosure. For example, we store the Personal Identifiable Information you provide on computer systems with limited access, which are located in controlled facilities. When we transmit highly confidential information (such as a credit card number) over the Internet, we protect it through the use of encryption, such as the Secure Socket Layer (SSL) protocol.
  6. VitalSmarts obtains second-level domain information and, in some instances, IP addresses, regarding visitors to the Site (“Non-Personally Identifiable Information”), but does not collect or maintain Personally Identifiable Information concerning such visitors unless they also specifically and knowingly provide such information. See paragraph 1 above. The Site uses cookies to track Site traffic only. Cookies do not track Personally Identifiable Information.
  7. VitalSmarts occasionally enlists vendors to provide services on our behalf, such as handling the processing and delivery of mailings, providing customer support, processing transactions, or performing statistical analysis of our services. We will only provide those vendors with the Personally Identifiable Information that they need to deliver the service. They are required to maintain the confidentiality of your information and are prohibited from using that information for any other purpose.
  8. VitalSmarts may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, however, your Personally Identifiable information (e-mail, name, address, telephone number, etc.) is not transferred to the third party.
  9. In the event that VitalSmarts is involved in an acquisition event with another company (i.e., merger, sale of assets, etc.), such Personally Identifiable Information collected under this Policy will potentially be part of the assets transferred. In that instance, you will be notified via a notice on our Site for 30 days prior to a change of ownership or control of such Personally Identifiable Information, with such notice also indicating whether your Personally Identifiable Information will be used in manner different from that stated at the time of collection. After receipt of such notice, you may (as you can at any time) remove such Personally Identifiable Information pursuant to paragraph 4 above.
  10. VitalSmarts may access and/or disclose your Personally Identifiable Information if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on VitalSmarts or the Site; (b) protect and defend the rights or property of VitalSmarts, including this Site; or (c) act in urgent circumstances to protect the personal safety of users of VitalSmarts services or members of the public.
  11. Except as noted above, VitalSmarts will not otherwise disclose your Personally Identifiable Information to third parties without your permission.
  12. VitalSmarts reserves the right to use your IP address, resolution settings, browser information, platform type, and originating URLs to help diagnose problems with our server, measure usage, and administer the Site.
  13. This Site contains links to other web sites. VitalSmarts is not responsible for the privacy practices or the content of such sites.
  14. VitalSmarts reserves the right to modify this Policy without prior notice. Accordingly, please refer to the Policy on a regular basis.